Brands Who Have Nailed 2018's Biggest Design Trends

Nov 5, 2019

Welcome to Think Epic's guide on the brands that have successfully embraced and incorporated the biggest design trends of 2018. As a leading consulting and analytical services firm in the business and consumer services industry, we have thoroughly researched and analyzed the design strategies of these brands to provide you with valuable insights.

1. Minimalistic Simplicity

In 2018, minimalism has taken the design world by storm. Many leading brands, such as Apple, Google, and Airbnb, have adopted this design approach to create clean, intuitive, and aesthetically pleasing user experiences. By stripping away unnecessary elements, these brands have successfully conveyed their core messages and provided seamless interactions to their users.

2. Bold and Vibrant Colors

Color plays a crucial role in branding and design. Several notable brands like Spotify, Uber, and Instagram have opted for bold and vibrant color palettes in their designs to make a strong visual impact. These colors not only draw attention but also evoke specific emotions, helping these brands establish a memorable and distinct identity in the crowded digital landscape.

3. Custom Illustrations and Graphics

Another prominent design trend of 2018 is the use of custom illustrations and graphics. Brands like Mailchimp, Dropbox, and Slack have embraced this trend, incorporating unique and playful visuals into their designs. These illustrations not only add personality but also enhance brand recognition and facilitate storytelling, connecting with users on a deeper level.

4. Responsive and Mobile-First Design

In today's mobile-dominated world, having a responsive and mobile-first design is imperative. Companies like Amazon, Netflix, and Facebook have prioritized mobile usability and created seamless experiences across various devices. These brands understand the importance of delivering content and functionality efficiently, regardless of screen size, ensuring a consistent user experience.

5. Authentic and User-Centric Content

Authenticity and user-centric content have become significant drivers in design trends. Brands such as Patagonia, Airbnb, and Nike have focused on creating content that resonates with their target audience. By crafting storytelling experiences and showcasing real people and experiences, these brands have established an emotional connection with their users, fostering loyalty and trust.

6. Microinteractions and Animated Interfaces

Microinteractions and animated interfaces have gained popularity in 2018. Brands like Google, Twitter, and LinkedIn have leveraged these design elements to enhance user engagement and provide delightful experiences. From subtle hover effects to animated transitions, these small interactions add a touch of interactivity, making the overall user journey more enjoyable.

7. Typography as a Visual Element

Typography has evolved from being just a means of conveying information to a powerful visual element in design. Leading brands like Airbnb, Apple, and Pinterest have embraced unique typography styles to add personality and enhance brand recognition. Carefully chosen fonts and creative typography can make a significant impact on how users perceive and engage with a brand's message.

8. Transparent and Authentic Branding

Last but not least, transparent and authentic branding has become a focal point for many brands in 2018. Companies like Patagonia, Toms, and Ben & Jerry's prioritize social and environmental responsibility while maintaining a genuine and transparent brand image. By being honest, ethical, and open about their practices and values, these brands have fostered deep connections with their audience, attracting loyal customers.

Outrank Your Competition with Think Epic

At Think Epic, we understand the importance of staying ahead of the curve and leveraging the latest design trends to propel your brand's success. Our team of experts excels in providing comprehensive consulting and analytical services tailored to your specific business needs. With our in-depth industry knowledge and forward-thinking strategies, we can help you outrank your competitors and achieve remarkable growth.

Contact Think Epic today to learn more about how our services can transform your brand's design and enhance your online presence. Together, we can navigate the ever-evolving design landscape and ensure your brand remains at the forefront of industry trends.

Troy Irskens
The comprehensive examination of brands incorporating 2018's design trends provides valuable lessons for businesses seeking to enhance their visual impact.
Nov 11, 2023
Kyle Kamman
Great choices!
Nov 8, 2023
David Preece
I look forward to seeing new design trends that will emerge in the years to come.
Oct 16, 2023
James Karnezis
Interesting insights into how brands have effectively used design trends to communicate their values and resonate with their audiences.
Oct 15, 2023
Jeremy Krinn
Impressive design choices!
Oct 14, 2023
The analysis provided in this article sheds light on the pivotal role of design trends in influencing brand perceptions and consumer engagement.
Oct 4, 2023
Seth Dotterer
The design landscape of 2018 undoubtedly had a significant influence on brand identities.
Sep 21, 2023
Seedcontact Seedcontact
I appreciate the comprehensive analysis of how brands have integrated 2018's design trends into their marketing and branding strategies.
Sep 18, 2023
Claudia Pinho
The article effectively showcases how brands have utilized the latest design trends to elevate their visual communication and brand presence.
Sep 9, 2023
Tony Parker
👏 The examples in this article showcase how brands have harnessed 2018's design trends to elevate their visual appeal and connect with their audiences.
Sep 8, 2023
Kayla Paonessa
This article provides an in-depth analysis of the design trends embraced by leading brands.
Aug 20, 2023
Jessica Hockin
Great article! It's impressive to see how these brands have adapted to the latest design trends.
Jun 25, 2023
Mukosolu Onyia
Brands need to continuously innovate in their design to keep up with consumer expectations.
Jan 8, 2023
Fran Roberts
This article showcases the importance of staying updated with design trends for brand success.
Jan 1, 2023
Peter Goode
It's fascinating to see how the design trends of 2018 have influenced the branding efforts of various businesses, as highlighted in this article.
Dec 8, 2022
April Panchyshyn
The design choices made by these brands offer valuable insights for businesses looking to update their visual identity.
Dec 4, 2022
Mary Payne
I appreciate the insight into how these brands have leveraged design trends to stay relevant in 2018.
Nov 20, 2022
Patrick Rokosz
The article offers valuable takeaways on how brands can effectively apply design trends to resonate with consumers and stay relevant in the market.
Oct 28, 2022
Usi Lucas
Impressive work! The article effectively showcases how brands have applied the latest design trends to their advantage.
Sep 23, 2022
Janet Parent
The incorporation of design trends by brands is crucial for staying relevant in the ever-evolving market.
Aug 13, 2022
Alon Binman
It's fascinating to see how design trends have shaped the branding strategies of major companies.
Aug 4, 2022
Steven Herman
Very informative and well-researched! The analysis of design strategies by leading brands is insightful.
Jun 16, 2022
Raymund Santos
Fascinating read! The examples of brands adapting to 2018's design trends are a testament to the importance of visual aesthetics in modern branding.
Jun 12, 2022
Nick Shultz
It's inspiring to see how brands have leveraged the design trends of 2018 to create visually appealing and engaging experiences for their customers.
Jun 3, 2022
Scott Willett
I'm impressed by the detailed analysis of how brands have incorporated the design trends of 2018 into their visual elements.
May 27, 2022
Naylor Barnes
I found it interesting to learn about the design trends that were popular among brands in 2018.
May 23, 2022
Jay Kostrzewa
The evolution of design trends and their impact on brands is a captivating subject to explore.
May 17, 2022
Herman Sijbrant
Careful consideration of design trends is essential for brands aiming to connect with modern audiences.
May 16, 2022
Paolo Cocchi
Great insights! The article eloquently captures how design trends have influenced the branding strategies of leading businesses in 2018.
Apr 6, 2022
Abby Speicher
Well-researched and insightful! The article showcases the creative ways in which brands have embraced the design trends of 2018 to enhance their brand image.
Feb 23, 2022
Elmo Bryant
Impressive to see how brands adapted to the changing design landscape in 2018.
Jan 21, 2022
Andrew Lloyd
The examples provided in the article offer a compelling demonstration of the impact of integrating 2018's design trends into brand strategies.
Oct 29, 2021
Kan Reed
I appreciate the thorough research done by Think Epic in identifying the successful design strategies of 2018.
Oct 29, 2021
Ray Cushing
I enjoyed learning about the various ways in which brands have adapted to incorporate 2018's design trends into their branding and marketing efforts.
Oct 28, 2021
Yasmin Carmona
The article paints a vivid picture of how brands have implemented design trends to strengthen their visual identities and engage with their target audience effectively.
Oct 14, 2021
Teisha Parchment
The insights provided in this article serve as valuable lessons for brands looking to create impactful designs aligned with the trends of 2018.
Sep 28, 2021
Jon Robertson
The in-depth exploration of brand strategies in this article exemplifies the powerful impact of leveraging contemporary design trends for visual differentiation.
May 17, 2021
Rikers El
The examples provided in the article offer valuable lessons in how design trends can be harnessed to enhance brand recognition and appeal.
Mar 30, 2021
Cheryl Luthin
The innovative design strategies of these brands have set a high standard for industry peers.
Mar 25, 2021
Zoeb I
The article paints a clear picture of how brands can leverage design trends to create a strong visual identity and connect with their target market.
Nov 18, 2020
Nicole Dukeman
The insights shared in this article are valuable for businesses looking to revamp their branding strategies.
Nov 1, 2020
David Nadler
The article provides valuable insights into how brands have incorporated the latest design trends to create visually compelling experiences for their audiences.
Oct 9, 2020
Ziwei Mao
The article effectively showcases the impact of design trends on brand positioning and consumer engagement.
Sep 16, 2020
Alex Mair
The article effectively highlights the success stories of brands in aligning with the design trends of 2018.
Jul 21, 2020
Victor Lucero
Great insights into the design strategies of the top brands in 2018!
Feb 27, 2020
Wayne Fordham
It's fascinating to see how these brands have embraced the design trends of 2018 to enhance their visual identities.
Feb 27, 2020
Not Provided
The article does a great job of illustrating the tangible benefits that brands have reaped from aligning with the design trends of 2018.
Feb 25, 2020
Elmer Gibbens
The examples provided clearly illustrate the impact of incorporating current design trends in brand strategies.
Feb 15, 2020
Richard Digiovanni
I am curious to see how these design trends have continued to evolve in the years following 2018.
Feb 15, 2020
James Black
The analysis of design trends in this article sheds light on the innovative approaches adopted by leading brands to stay ahead in their respective industries.
Feb 13, 2020
Dan Peerenboom
The examples in the article provide compelling evidence of the positive impact of aligning with the prevailing design trends of 2018.
Jan 8, 2020
Mitchell Barry
I found the article illuminating, especially in terms of how brands have strategically aligned with the prevailing design trends of 2018.
Dec 22, 2019
Patrick Carson
It's intriguing to see the diverse ways in which brands have embraced and executed 2018's design trends to appeal to their consumers.
Dec 16, 2019
Craig Sarah
The article effectively highlights the significance of design trends in shaping the visual narratives of brands and their interactions with consumers.
Nov 29, 2019