Welcome to Think Epic's guide on the brands that have successfully embraced and incorporated the biggest design trends of 2018. As a leading consulting and analytical services firm in the business and consumer services industry, we have thoroughly researched and analyzed the design strategies of these brands to provide you with valuable insights.
1. Minimalistic Simplicity
In 2018, minimalism has taken the design world by storm. Many leading brands, such as Apple, Google, and Airbnb, have adopted this design approach to create clean, intuitive, and aesthetically pleasing user experiences. By stripping away unnecessary elements, these brands have successfully conveyed their core messages and provided seamless interactions to their users.
2. Bold and Vibrant Colors
Color plays a crucial role in branding and design. Several notable brands like Spotify, Uber, and Instagram have opted for bold and vibrant color palettes in their designs to make a strong visual impact. These colors not only draw attention but also evoke specific emotions, helping these brands establish a memorable and distinct identity in the crowded digital landscape.
3. Custom Illustrations and Graphics
Another prominent design trend of 2018 is the use of custom illustrations and graphics. Brands like Mailchimp, Dropbox, and Slack have embraced this trend, incorporating unique and playful visuals into their designs. These illustrations not only add personality but also enhance brand recognition and facilitate storytelling, connecting with users on a deeper level.
4. Responsive and Mobile-First Design
In today's mobile-dominated world, having a responsive and mobile-first design is imperative. Companies like Amazon, Netflix, and Facebook have prioritized mobile usability and created seamless experiences across various devices. These brands understand the importance of delivering content and functionality efficiently, regardless of screen size, ensuring a consistent user experience.
5. Authentic and User-Centric Content
Authenticity and user-centric content have become significant drivers in design trends. Brands such as Patagonia, Airbnb, and Nike have focused on creating content that resonates with their target audience. By crafting storytelling experiences and showcasing real people and experiences, these brands have established an emotional connection with their users, fostering loyalty and trust.
6. Microinteractions and Animated Interfaces
Microinteractions and animated interfaces have gained popularity in 2018. Brands like Google, Twitter, and LinkedIn have leveraged these design elements to enhance user engagement and provide delightful experiences. From subtle hover effects to animated transitions, these small interactions add a touch of interactivity, making the overall user journey more enjoyable.
7. Typography as a Visual Element
Typography has evolved from being just a means of conveying information to a powerful visual element in design. Leading brands like Airbnb, Apple, and Pinterest have embraced unique typography styles to add personality and enhance brand recognition. Carefully chosen fonts and creative typography can make a significant impact on how users perceive and engage with a brand's message.
8. Transparent and Authentic Branding
Last but not least, transparent and authentic branding has become a focal point for many brands in 2018. Companies like Patagonia, Toms, and Ben & Jerry's prioritize social and environmental responsibility while maintaining a genuine and transparent brand image. By being honest, ethical, and open about their practices and values, these brands have fostered deep connections with their audience, attracting loyal customers.
Outrank Your Competition with Think Epic
At Think Epic, we understand the importance of staying ahead of the curve and leveraging the latest design trends to propel your brand's success. Our team of experts excels in providing comprehensive consulting and analytical services tailored to your specific business needs. With our in-depth industry knowledge and forward-thinking strategies, we can help you outrank your competitors and achieve remarkable growth.
Contact Think Epic today to learn more about how our services can transform your brand's design and enhance your online presence. Together, we can navigate the ever-evolving design landscape and ensure your brand remains at the forefront of industry trends.